John Cole was an English fashion and advertising photographer. By 1955 Cole was working with his older brother Kenneth at their camera shop and photographic studio in North London. Cole set up a studio in London's West End to focus on fashion photography, with a business partner Douglas Clarke. Studio Five 'Photography for Advertising' was located in Shepherd Market Mayfair, London, England, at 5d Shepherd House, Shepherd Street, Mayfair, London W1 where there was a generous basement and a small sunlit studio on the ground floor, until the business ran into financial difficulty in 1968. Studio Five became a place in London for young photographers to develop their skills; photographers Norman Eales, Vic Singh, John French, Tony Rawlinson, David Mist, Peter Ogden, Brian Duffy, Gavin Davis, Gorden Carter, Derek Weston, Robert Dibue, Laurence Sackman (who worked later for Harper's Bazaar) David Bailey, Vernon Dewhurst, Jeremy Bailey, David Radley, Michael Claydon (who had a relationship with model Joanna Lumley who was photographed at Studio Five) all produced work at Studio Five. David Bailey was a photographer from May 1960 for Studio Five, before being contracted as a fashion photographer for British Vogue magazine later that year. In 1970 Cole set up a new (eponymous) studio at 17 Brick Street Mayfair London W1, which carried on in business until 23 December 1983.